“The NHS will last as long as there are folk left with faith to fight for it”

Nye Bevan - Founder of the NHS

Within a relatively short amount of time we delivered a striking recruitment campaign for NHS Medway which led with the design and build of a responsive website as well as a variety of marcomms.

Our intelligent digital media campaign put their message in front of 1.2 million relevant people and created 26.5k video watches which earned them an
impressive CTR (Click Through Rate) as a result.

The core of our campaign was to photograph real people doing real jobs and to use real testimonials. That way, our message was completely transparent, honest and would resonate with potential recruits for NHS Medway.

Deliverables

  • Campaign concept
  • Wireframe development
  • Website design & build
  • Marketing literature
  • External banners
  • Digital Adverts
  • Social media graphics
  • Photography
  • Canvas ads
  • YouTube Video
  • Media placement
  • Intelligent campaign
  • Project management

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“This is the second time we have approached The Circus to provide us with delivery of a far reaching digital campaign for our recruitment division. They quickly responded to our needs and from our briefing date to campaign launch, produced all we required in just 3 weeks. An impressive turnaround, particularly as a website build was also required as part of the deliverables. The campaign saw an immediate spike in our candidate applications which in turn converted to full-time posts. We were delighted with The Circus, the creative response and the service we received in such a short space of time.”

RECRUITMENT DIRECTOR - NHS TRUST MEDWAY