Brand identity &
digital media campaign

NHS CNWL.

(Central and North West London)

NHS Trust specialising in
mental health • London

“Create content. Publish Content. Amplify content. Repeat”

NHS CNWL approached us after hearing about a similar digital media campaign we ran for NHS Medway. We explored a number of conceptual approaches for them that delivered a simple message immediately.

We consulted on the campaign objectives and formed a strategic digital media campaign that we were confident would generate results.

We exceeded their expectations.

Deliverables

  • Campaign concept
  • Brand development
  • Vector illustration
  • Advertising copywriting
  • Digital ads
  • Animated digital ads
  • Design for traditional media
  • Intelligent digital media marketing
  • Design consultation
  • Digital marketing project management
  • Illustrated reports of campaign results

“We were delighted with the results The Circus delivered for us. The clever creative supported and developed our existing brand and so served us well, as our campaign objectives were dual purpose - to recruit and to raise the profile of our NHS Trust here in London.

An extensive digital media campaign was implemented, supported by some traditional media. We had excellent reach and the spike in response to vacancy posts throughout the six week campaign was noticeable.

We are already planning to run three similar campaigns with The Circus. They really took the time to understand us before consulting on our needs. I feel this was invaluable to the process and instrumental in producing far better results.”

SENIOR RECRUITMENT OFFICER - NHS CNWL