Initially, we were tasked by the management team to develop a company name. After much discussion we settled on Black Opal for this specialist in luxurious sports travel.
An extensive exploration of the design identity options were considered at the concept stage. The Black Opal identity
features stylish, aspirational lifestyle photography and a striking metallic copper finish to lead their new brand.
- Company name formation
- Multiple brand concepts
- Logo & marque
- Brand guidelines
- Digital marketing literature