We were asked by The European Petroleum Industry Association to produce a series of light hearted and amusing animations to promote energy fuel efficiency.
After many storyboards we developed
a character that would narrate us
through the ten tips.
This was a pan-european campaign and part of the project was to translate the website into 28 different languages.
The campaign was launched and ran for four weeks across Europe.
To view all ten of the animations visit
savemorethanfuel.eu