What else did you
do for this client?
event design
event management
event graphics
flyers
clothing
event analysis
Tesco asked us to devise a campaign
to promote local farmers and their
produce. Our concept was to create
a 'Local Produce' Road Show trailer
that would visit more than 20 stores
in Kent.
We devised a children's competition
area which added an interactive
dimension to the concept and
provided a free strawberry plant so
that the children could take their
experience home with them.
The early road shows proved a
phenomenal success, with stores
reporting that their local produce
sales increased by 14% on the day
of our visit.
This success quickly prompted Tesco
to double the event size and ask our
team to travel nationwide with the
road show all within the original
time frame of 12 weeks.